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Google ranking factors

Speed Scores Explained: What Your PageSpeed Numbers Actually Mean for Your Business

Those cryptic numbers from Google PageSpeed Insights aren't just technical vanity metrics—they're powerful predictors of your business performance. While developers obsess over the scores themselves, what really matters is how these numbers translate to revenue, conversion rates, and customer retention.

Core Web Vitals: The Hidden Google Ranking Factor That’s Costing You 47% of Your Traffic

In May 2021, Google quietly transformed how websites rank in search results by officially incorporating Core Web Vitals as a ranking signal. While most businesses focused on traditional SEO tactics like keywords and backlinks, this technical shift created a new competitive battleground that many are still unaware of. Data now conclusively shows that websites failing […]

Core Web Vitals: Google’s Website Speed Ranking Factors Simplified

Core Web Vitals are Google's quantifiable measurements of user experience, focusing specifically on loading performance, interactivity, and visual stability. Unlike earlier speed metrics which measured technical performance, Core Web Vitals measure what users actually experience.