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How FormeSolar Reduced Bounce Rate and Increased Lead Engagement
Industry: Consumer Services / Solar & Energy
Platform: Marketing website (conversion-focused)
The Challenge
FormeSolar helps homeowners explore solar and energy solutions. Their website depends heavily on paid traffic and mobile visitors, making performance a key factor in lead generation.
Before WebBoost:
- High bounce rates, especially on mobile
- Slow initial loads reduced trust and engagement
- Performance issues impacted sign-up and lead flows
- Limited internal resources to manage ongoing optimization
The goal was to improve speed in a way that directly supported conversions, without redesigning pages.
The Solution
FormeSolar installed WebBoost with a one-line setup, allowing performance improvements to be applied automatically across landing pages and lead funnels.
WebBoost focused on:
- Faster initial page rendering
- Reduced layout shifts
- Improved mobile performance for high-intent traffic
No changes to page structure or marketing workflows were required.
Results
Following deployment, FormeSolar saw clear performance and engagement gains
Bounce rate reduced from 68% → 34%
Mobile PageSpeed scores increased into the 90s
Higher engagement on lead capture pages
Improved consistency across traffic sources
Want similar results?
Improve your website’s performance with automated optimization. Even small speed gains can drive meaningful business impact.