How FormeSolar Reduced Bounce Rate and Increased Lead Engagement
Industry: Consumer Services / Solar & Energy
Platform: Marketing website (conversion-focused)
The Challenge
FormeSolar helps homeowners explore solar and energy solutions. Their website depends heavily on paid traffic and mobile visitors, making performance a key factor in lead generation.
Before WebBoost:
- High bounce rates, especially on mobile
- Slow initial loads reduced trust and engagement
- Performance issues impacted sign-up and lead flows
- Limited internal resources to manage ongoing optimization
The goal was to improve speed in a way that directly supported conversions, without redesigning pages.
The Solution
FormeSolar installed WebBoost with a one-line setup, allowing performance improvements to be applied automatically across landing pages and lead funnels.
WebBoost focused on:
- Faster initial page rendering
- Reduced layout shifts
- Improved mobile performance for high-intent traffic
No changes to page structure or marketing workflows were required.
Results
Following deployment, FormeSolar saw clear performance and engagement gains
Bounce rate reduced from 68% → 34%
Mobile PageSpeed scores increased into the 90s
Higher engagement on lead capture pages
Improved consistency across traffic sources
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